Image design

This mark was designed in close cooperation with Rick Popowitz, CEO of Nutritional Sciences Corporation.

Nutrition Sciences Corporation was formed to offer nutritional solutions to enhance the quality of people’s health. The products are being developed based upon research by biochemists, nutritionists and doctors. Product categories include cardio health, digestive health, women's health, men's health, joint and mobility, chronic fatigue and weight management.

Five marketing channels will be used to support the product mix. They include direct mail, space advertising, telemarketing to qualified leads, infomercials and e-commerce

Design as a process

To the right are a selection of image treatments whose rejection led to the Nutrition Sciences Corporation brand image above.